Their TV ad is talking about sportmanship. I think their ad can bring out the spirit of sport. Every game or competition has losing and winnig, however it doesn't matter whether you lose, or win. Most important of all is that you did your best to this game without regret. If you use violence, it can't solve anything. We must fight till the end and no matter winning, or losing we still have to show our sportmanship. With their TV ad and the print ads combine, I think it is strongly convey the message to us. Don't use drugs and giving your best shot to the competition. As the ads said, "respect others, respect yourself."
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